Kentucky Statewide Aviation Plan

The design process originated with a branding initiative aimed at turning the project name into a unique, multi-functional logo. A typographic exploration lead to the single-letter concept incorporating aeronautical symbolism into the letterform. The Google font, Play, was chosen as a strong complement for its sharp diagonals and corporate-modern feel. The angular theme was carried throughout the design campaign which relied heavily on client photography to provide the requisite local imagery.

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